Architecture Pattern
Customer 360 Architecture
Unified view of every customer across all touchpoints — sales, service, marketing, and external systems.
Salesforce & AIFull-Stack EngineeringDevOps & Cloud Architecture
Discuss This Architecture
6
Architecture Steps
5
Key Components
Architecture Flow
1
Data Ingestion from Multiple Sources
2
Identity Resolution
3
Unified Customer Profile Creation
4
Segmentation & Calculated Insights
5
Activation Across Channels
6
Real-time Personalization
Key Components
Data CloudSales CloudService CloudMarketing CloudPlatform Events